Taco Bell to Open ‘Upscale’ Restaurants
Get ready to have your world turned upside down. Taco Bell is getting fancy.
Not many things hit the spot on a late night like a crunchy taco and some nachos from Taco Bell. It's guilty pleasure food. And we all love it. But can you imagine a world where Taco Bell was (*gasp*) fancy?
Apparently, that's exactly what Taco Bell has in mind! The company announced plans to open a new chain of restaurants, called "U.S. Taco Co. and Urban Taproom." And these won't be your run of the mill 99 cent tacos. The menu will include things like tacos filled with lobster in garlic sauce, brisket, and more, selling for as much as $7 each, along with craft beer. Um, what? According to sources, the company is looking to compete with chains like Chipotle and Panera Bread.
The first restaurant to open in the experimental chain will open this summer in Huntington Beach, California. The crazy thing is, Taco Bell has kept this project under wraps, even from their employees! Take a look below at the newly released logo for the chain:
Will you go to the new 'upscale' chain? Tweet me, @DaniOnUS105!