Hell 2 Da Naw Naw Award: Killeen’s Social Media Problem
Before we proceed, I have a question: If I was to go to your Facebook page, what would I learn about you based on what information you share?
There's a saying that "Perception Is Reality" and there's a growing perception about Killeen that its the wild wild west and violence is everywhere. Having lived here for over the last decade, I've seen this area grow by leaps and bounds and with those growing pains comes more people and the likelihood of more crime. But one of the main reasons I love this area is the fact that there are LOTS of folks who are creating positive initiatives and working to change that perception.
But do YOU care about that positive energy? Because I have done enough research to show and prove that the reason Killeen has this perception is via social media. In other words, what you share IS THE REALITY you create.
In the media business, "if it bleeds, it leads" because time and time again, you, the audience react more frequently to violence, crime and drama stories than you do positive information that could prove beneficial to you or our neighbors. But we also in the media, get criticized heavily (rightfully so in a lot of cases) of sensationalizing the negative, but our ratings and numbers tell us that THOSE are the things YOU react to the most and share with your friends, and that is our job, to give you the information and let you decide how you want to react to it.
And yet, the common refrain I hear about our area is "It's crazy, I wouldn't go there" and around the clock complaints on social media when there's little to no ACTION taken to affect change.
The negative perception you have creates the negative reality. So I CHALLENGE you to create a more positive perception of the community that you live in and share with us. We can't ignore the violence because that will always be a part of the human condition, but you can change the way you think about not only our community, but yourself as well by being mindful of what you share on social media and what you speak into existence. Share MORE about the good news and don't be so fast to spread the bad, unless that's what you want in your life... the choice is yours.