Before "The Most Interesting Man In The World", any one growing up during the 70's and 80's will probably tell you that that character had to be based on Billy Dee Williams. During those decades, Williams was a spokesman for Colt 45, and every time he popped one open a beautiful lady would show up with Billy Dee saying "It Works Everytime".

Now Williams is back introducing a new generation to the malt liquor according to USA TODAY since that other guy is being blasted off into space. Check out the NEW Colt 45 ad!